The Raiders Are Coming & So Is a Taste of Oakland (Public Relations Campaign Course Assignment)

It is with great enthusiasm that on behalf of the Raiders organization and the city of Oakland, I announce that the Raiders Organization will integrate the culinary culture of Oakland in the construction of the new Las Vegas Stadium. The decision to incorporate this into the Farmer’s Market within the stadium was to continue our longstanding commitment to the Oakland community. The integration will feature some of the independent eateries, cafés and food trucks from Oakland, California. The fusion of Oakland and Las Vegas will serve as another mean for uniting Raider Nation as we build on a culture that has been a part of many households for over 40 years.

As we transition into our new community, new opportunities will manifest. As we build on the future of football and stadium experiences, we want to create a fresh culinary culture in Las Vegas. With our strong interest in culinary, we’ve partnered with celebrity chefs Giada de Laurentiis and Guy Fieri to help create an experience like none other. Giada and Guy have both established culinary interest and significance in both communities which provides us with the expertise we need to make this a family friendly sports environment with great food.

You, the fans, have been a tremendous support system and a pivotal part of our overall success as an organization that we will be forever grateful to the city of Oakland and this is our way of showing our gratitude.