In today’s world, the evolution of mobile technology is driven by the on-demand expectations of how we subsist in society. Mobile technologies have replaced or enhanced the way we connect and engage with one another. Considering societal impact, smartphones have made a considerable impact on business operations, education, health industries and human interactions.
Mobile devices, application development and the ease of connectivity have had a major impact on the advancement of mobile technology and how we consume sports. The development of new technologies in mobile devices has allowed developers to take an integrated approach to develop applications that enhance the fan experience. When debating which sports league has had the most success from their implementation of mobility technology, the NBA is the most progressive league in introducing new innovations and implementing new technology.
The NBA just recently announced its “Emerging Technology Initiative” partnership with Intel Capital, a company that invests in innovative startups that focus on disruptive technologies such as artificial intelligence, virtual reality and 5G connectivity. This partnership will focus primarily on sports and entertainment technology innovation companies that have the potential to impact the NBA and fan engagement. Fan engagement is a consistent focus area for the National Basketball League specifically their partnership with Nike which extends beyond uniform production. In 2017, Nike and the NBA introduced a connected jersey which allows fans to receive exclusive content, highlights and scores from their favorite players and teams when syncing their phone with the jersey’s tag through a technology called Nike Connect.
Newly constructed arenas are implementing some of the latest innovative technology to increase fan engagement. The Sacremento Kings’ Golden 1 Center is considered the world’s most connected sports venue. The Golden 1 Center features WiFi connectivity that is 17,000 times faster than the average home internet connection with the ability to transmit 225,000 Instagram photographs per second. Convenience and engagement are the primary reason for the innovation that several NBA teams have begun to adapt. The NBA as a whole utilizes their social platforms and each team’s mobile applications to generate revenue which also maximizes the value of their partnerships through branded social content and in-arena engagements. In a recent attempt to adapt to a landscape of non-television viewership, the NBA will soon allow fans to purchase the final quarters of individual games.
Devine, D. (2018, September 27). League Pass alert: The NBA’s going to let you buy just the fourth quarter of a live game for $1.99. Retrieved from https://sports.yahoo.com/league-pass-alert-nbas-going-let-buy-just-fourth-quarter-live-game-1-99-154112529.html
NBA Media Ventures, LLC. (2018, May 08). Intel Capital and the NBA Announce Emerging Technology Initiative. Retrieved from http://pr.nba.com/intel-capital-and-the-nba-announce-emerging-technology-initiative/
Shieber, J. (2017, September 15). Nike and the NBA unveil connected jerseys… and they’re super cool. Retrieved from https://techcrunch.com/2017/09/15/nike-and-the-nba-unveil-connected-jerseys-and-theyre-super-cool/
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