Innovation Gatorade has launched a first-of-its-kind hydration tracking system that incorporates compelling aspects of the latest trends in customization, personalization and mobile connectivity. The system consists of a customizable squeeze bottle that reflects an individual player’s or team colors, Gatorade formula pods that are personalized by flavor, electrolytes levels and carbohydrates and a skin patch […]
Connectivity: Evolution of Mobility Technology
When we think of the evolution of a product or service, we think of the end-user experience; accessibility, aesthetics, usability, and interactivity. When we think about the evolution of mobility or mobility technology, we always think of front-end development aspects in devices and applications that make up the user experience. Behind all of the advancements […]
Leveraging Mobile Technology…..in Sports
The use of mobile technology to boost fan engagement in sports has grown over the past few years. One of the most evolving mobile technologies in the sports world would be fantasy sports and its many applications; particularly the NFL’s fantasy football app. After recognizing the rapidly growing popularity of fantasy sports, the NFL developed […]
Evolution of Mobility Technology
In today’s world, the evolution of mobile technology is driven by the on-demand expectations of how we subsist in society. Mobile technologies have replaced or enhanced the way we connect and engage with one another. Considering societal impact, smartphones have made a considerable impact on business operations, education, health industries and human interactions. Mobile devices, […]
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The Most Valuable Unestablished Athlete Brand; Giannis Antetokounmpo.
Athletes are becoming more reliant on social media to build their brands. While this is expected due to the reach and engagements that social media platforms afford, there are still athletes with extremely marketable brands that have yet to capitalize on all of its advantages and there are some who have an exceptional social media […]
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Media Platforms and Revenue
This is a brief overview of how the Oklahoma City Thunder utilize their digital media platform as a revenue generator.
Adidas Brand Ambassador Kris Bryant Helps Adidas Create Opportunities for Youth Baseball Players (Public Relations Campaign Course Assignment)
As a child, baseball was my life. The ultimate goal in my life was to become a Major League Baseball player and with all of the tools and resources readily available, all I had to do was work hard. My dad played minor league baseball for a number of years and was blessed to be […]
The Raiders Are Coming & So Is a Taste of Oakland (Public Relations Campaign Course Assignment)
It is with great enthusiasm that on behalf of the Raiders organization and the city of Oakland, I announce that the Raiders Organization will integrate the culinary culture of Oakland in the construction of the new Las Vegas Stadium. The decision to incorporate this into the Farmer’s Market within the stadium was to continue our […]