Innovation Gatorade has launched a first-of-its-kind hydration tracking system that incorporates compelling aspects of the latest trends in customization, personalization and mobile connectivity. The system consists of a customizable squeeze bottle that reflects an individual player’s or team colors, Gatorade formula pods that are personalized by flavor, electrolytes levels and carbohydrates and a skin patch […]
Business
- Basketball
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Media Platforms and Revenue

This is a brief overview of how the Oklahoma City Thunder utilize their digital media platform as a revenue generator.